摘要
当前中国山水画在平面广告中应用较为普遍。为研究其规律,结合实例分析现代平面广告中山水元素的创意表现及意境表达。深刻理解山水元素在平面广告中的应用规律和表现方法,将有助于平面广告更好的呈现视觉形象和彰显文化底蕴。
At present,the application of Chinese landscape painting in print ads is common. In order to study the law,？ this paper analyzes the creative expression and artistic conception of landscape elements in modern plane ads. Deep understanding of the application rule and performance method of landscape elements in print ads,will be helpful for the better visual image and highlight the cultural heritage.
出处
《武汉轻工大学学报》
2015年第4期109-112,共4页
Journal of Wuhan Polytechnic University
关键词
山水元素
平面广告
创意表现
意境
landscape elements
print ad
creative performance
artistic conception
