摘要
文章通过结构方程模型进行实证研究,发现:在虚拟知识社区中,贡献者的知识贡献意向更多地受激励机制、功能服务、社会身份因素的影响;潜水者的知识贡献意向更多地受知识贡献自我效能、线下活动因素的影响;贡献者和潜水者的知识贡献意向均正向显著影响其可持续知识贡献行为,两者差异较小。
This paper applies the structural equation model to carry on an empirical research, the conclusions are as follows. In the virtual community, the intentions of contributors＇ knowledge contribution are affected by incentive mechanism, service function, and social status factors to a large extent. The intentions of lurkers＇ knowledge contribution are influenced more by knowledge contribution self-efficacy, offline activities to a large extent. The knowledge contribution intention of contributors and lurkers all have a positive significant impact on their sustainable knowledge contribution behavior, and the difference is smaller.
出处
《情报理论与实践》
CSSCI
北大核心
2015年第12期93-97,共5页
Information Studies:Theory & Application
关键词
虚拟知识社区
用户
知识贡献行为
影响因素
结构方程模型
virtual knowledge community
user
knowledge contribution behavior
influencing factor
structural equation model
