摘要
各种研究和调查显示,大学生旅游积极性相当高,市场潜力巨大。研究对大学生旅游目的地选择和消费行为进行调查,分析大学生旅游目的地选择的影响因素和消费行为特点,根据结论给出开发大学生旅游市场的策略和建议。
Various studies and surveys show that college students have a high enthusiasm for traveling and the market potential of college students is larger .The paper conducts an investigation of the tourism destination selection and the consumer behavior of undergraduate students.It analyzed the factors that influenced the college students＇tourism destination selection and consumer be-havior characteristics .Some strategies and suggestions are given to develop the tourism market of university students based on the survey.
出处
《鸡西大学学报（综合版）》
2015年第11期77-79,4,共3页
JOurnal of Jixi University:comprehensive Edition
基金
安徽省高校优秀青年人才基金项目(人文重点)(编号:2011SQRW119ZD)
黄山学院校级教研项目(编号:2009JXYJ05)
关键词
大学生
目的地选择
消费行为
college students
destination choice
consumption behavior
