摘要
随着旅游业的高速发展,外出旅游成为人们生活中必不可少的一项内容。伴随我国高等教育的发展,大学生旅游市场逐年升温,极具潜力,特别是95后大学生因其特殊的心理、生理、经济等特点,形成了独特的旅游心理特征和消费行为,代表着国民未来的旅游消费趋势,因此,其旅游消费行为具有较高的研究价值。本文以徐州工业职业技术学院的大学生为例,将调查问卷和现场访谈等调查方法相结合,借助SPSS、EXEL等数据分析软件,来研究95后大学生旅游消费行为,总结其共性和特征,为更好地开发大学生旅游市场提出一些有益的建议。
With the rapid development of tourism industry,traveling has become an indispensable part of people’s daily life.Along with the development of higher education in China,the tourism market of college students is heating up year by year,and it has great potential.In particular,the special psychological,physiological,economic characteristics of the post-95s college students have formed their unique tourism psychological characteristics and consumption behavior.They represent the trend of tourism consumption in the future,so their tourism consumption behavior has high research value.This paper takes the students of Xuzhou College of Industrial Technology for example.By means of questionnaires,on-the-spot interview and data analysis software programs,such as SPSS,EXEL,this paper studies the tourism consumption behavior of post-95s college students,and summarizes their commonalities and characteristics,and puts forward some useful suggestions for better development of the college students’tourism market.
作者
司胲锐
SI Hai-rui(Xuzhou College of Industrial Technology,Xuzhou Jiangsu 221000,China)
出处
《湖北开放职业学院学报》
2020年第2期49-51,58,共4页
Journal of Hubei Open Vocational College
关键词
95后大学生
旅游消费
行为分析
post-95s college students
tourism consumption
behavior analysis
