摘要
移动互联网的发展更进一步改变了人们的信息传播方式,"强关系"、"去中心化"、"用户思维"等解构了原有的单向化的社会结构。本文以拉斯韦尔的"5W"理论为基础,应用问卷调查法,从大学生的微信使用情况、分享频数以及分享内容来探讨大学生微信用户的信息分享行为,通过传播者特性、微信产品特性、分享动机以及外在环境四个维度来研究影响大学生微信用户信息分享行为的因素。研究发现大学生微信用户信息分享行为是在内外因的相互作用下产生的。洞悉大学生的信息分享行为方便媒体了解用户的信息习惯和爱好,为进一步提高信息服务水平提供了借鉴。
The development of mobile Internet has further changed people＇s information dissemination modes, while ＂Strong relationship＇, ＂Decentralization＂and ＂User thinking＂ have deconstructed the original one-way social structure. Based on the Lasswell＇s ＂5W＂ theory, taking questionnaires, this paper explores the information sharing behavior of undergraduates from undergraduates＇ usage, sharing frequency and sha- ring content. It also studies undergraduate WeChat users＇ information sharing behavior and influence factors in the features of communicators, products, sharing motivation and environment. This research finds that un- dergraduate WeChat user＇s information sharing behavior is due to interaction of the internal and external fac- tors. This paper can help media understanding the users＇ habits and preferences, to further improve the level of service provided.
出处
《信息资源管理学报》
2015年第4期105-111,共7页
Journal of Information Resources Management
关键词
大学生
微信
信息分享行为
影响因素
用户行为
Undergraduate WeChat Information Sharing behavior Influence factors User behavior
