摘要
在旅游业飞速发展的今天,现有的以美好景观为主体的视觉观光和以娱乐为主题的体验模式已经不能完全满足所有旅游者的个性化需求,陵园旅游这种新型"灰色旅游"模式正悄然兴起。笔者从符号学的角度剖析了陵园旅游模式给旅游者带来的别样旅游体验,通过对舟山历史名城定海的鸦片战争遗址公园——竹山公园景点的符号学解读,提出陵园旅游的开发策略。
Nowadays, with the rapid development of tourism, the existed vision landscape tourism modes which rely on good scenic spots and the experience tourism modes whose themes rely on entertainment couldn＇t meet the special requirement of tourist anymore, so the cemetery tourism appeares as ＂Gloomy＂ tourist. In this paper, the cemetery tourism of Zhushan Park, which is in Dinghai, a famous historical city Zhoushan Island is discussed as a special tourism experience from the perspective of Semiotics. It is aimed offer some development advice by unscrambling semiotics of Zhushan Park-the Opium War relics park.
出处
《浙江海洋学院学报（人文科学版）》
2015年第4期39-44,共6页
Journal of Zhejiang Ocean University(Humane Science)
关键词
陵园旅游
符号学
旅游体验
舟山竹山公园
cemetery tourism
semiotics
tourism experience
Zhushan Park in Zhoushan
