摘要
文章以体验经济理论为依据,论述旅游产品的核心是体验。根据"资源、市场"两极对应、"资源、产品、市场"三位一体的旅游产品开发理念,指出独特的旅游资源是海南省旅游产品体验化设计的载体,市场的体验化需求是海南省旅游产品体验化设计的指向。最后结合可持续发展理论,阐述了海南省旅游产品体验化设计的目标和步骤,并设计出11种体验化旅游产品。
This paper, based on an experience economy theory, illustrates that the essence of tourism product is experience, presents that the special tourism resources are a vehicle for experience tourism products with a combination of resources, products and market. The experience need is a direction for designing tourism products. In order to ensure a sustainable development, this paper expands the objectives and steps to design tourism products in Hainan province and works out 11 experience tourism products.
出处
《资源与产业》
2008年第2期112-115,共4页
Resources & Industries
基金
2007年海南省自然科学基金项目(807016)
2006年海南大学科研基金项目(kyjj0644)
关键词
体验经济
旅游产品
海南
体验化设计
experience economy
tourism product
Hainan
experience design