摘要
随着O2O模式的兴起和发展,以及人们对外卖订餐需求的不断增加,传统的外卖电话订餐正逐渐变为使用APP即时订餐,各种外卖订餐APP如雨后春笋般层出不穷。基于此,文章结合O2O模式和外卖订餐APP的特点,从世面上现有的外卖订餐APP出发,,以"饿了么"为例,分析总结现有外卖订餐APP的优缺点。并结合消费者的实际需求,提出新的个性化、智能化的外卖订餐APP的设计方略,为今后外卖订餐APP的发展提供新思路。
With the development of O2O model, People＇s increasing demand for Food Delivery. The traditional telephone ordering takeaway gradually become instant ordering using APP. Based on O2O model and the features of food delivery APP, such as ＂Ele.me＂, we analyzed and summarized the advantages and disadvantages of the current food delivery APP available on the market. Meanwhile, combining the demands from customers, we proposed food delivery APP designing strategies. Optimizing the food delivery APP designing process; discussing the new designing methods; providing new ideas for the future development of food delivery APP.
