摘要
中秋节是中国人的传统佳节,随着现代经济的快速发展,人们生活习惯和饮食习惯以及审美心理都发生了变化。月饼作为中秋文化的重要载体之一,其形式和内容也随着时代的发展发生了改变。文章以视觉符号为切入点,基于现代月饼包装设计较之传统包装的新特点进行研究分析,探讨月饼这一特定食品如何通过包装设计丰富其新的内涵与价值,预见其设计发展趋势。
The Mid-Autumn festival is a traditional Chinese festival. With the rapid development of modern economy, people＇s living habits and eating habits and aesthetic psychology have changed too. As one of the important carrier of culture, forms and contents of moon cakes are also changing, Based on visual symbol, through the moon cake packaging design, this paper discusses how to enrich its new connotation and value to foresee its design development trend.
出处
《设计》
2015年第15期140-141,共2页
Design
关键词
视觉符号
月饼包装
设计趋势
Visual symbols Moon cake packaging Design trends
