摘要
为加强体育产业发展活力,主要采用文献资料法沿着诞生、成长、由成长向成熟过渡阶段的历史脉络对我国体育产业发展逻辑展开分析,认为不同时期体育产业呈现出不同的发展特点。主要结论:在理性审视我国体育产业发展现象时,发现体育产业发展过程中更多体现为竞技体育服务、有形之手强于无形之手、本土产业发展呈劣势状态;而西方发达国家体育的健身娱乐功能凸显,体育产业发展依靠大众健身的消费拉动。建议:从宏观和微观两个层面对我国体育产业改革创新提出战略举措,以期用体育产业的改革创新助推大众健身的蓬勃发展。
In order to promote the development of sports industry in China, the author analyzes its different stages of birth, growth, transition from growth to maturity as well as different characteristics by means of literature reviews. Looking back on the past from the rational standpoint, the author discovers that the development of sports industry in China targets at competitive sports and the visible hand is stronger than the invisible hand, and that it occupies an inferior position. Howev- er, sports in Western developed countries highlight fitness and recreation functions and the development of sports industry is motivated by the expenses that the community spend on fitness. From both macro and micro dimensions, strategic measures should be taken to reform and innovate sports industry in China, in the hope of boosting the boom of community fitness.
出处
《沈阳体育学院学报》
CSSCI
北大核心
2015年第4期29-33,共5页
Journal of Shenyang Sport University
基金
国家体育总局体育哲学社会科学研究项目(2014-2098SS14129)
辽宁省教育科学"十二五"规划课题(2014-JG14CB055)
辽宁省社科基金课题项目(2013-L13DTY030)
关键词
体育产业
改革创新
大众健身
策略选择
sports industry
reform and innovation
community fitness
strategy selection
