摘要
采用文献资料法和逻辑分析法,对移动互联网时代大众运动参与的特点、成因、意义及消极因素进行探讨。在供需张力、技术驱动、媒体渲染和政府推动的共同作用下,大众群体特别是青年群体的运动参与呈现媒介化的趋势,动机社交化、手段数字化、行为仪式化及交往中介化的特征凸显。运动参与的媒介化,对提高大众健身参与度、促进全民健身发展具有重要意义,不仅满足运动参与者身体自我的价值诉求,实现其运动交往的方便快捷,而且促进体育社团的缔生培育,助推体育产业的发展勃兴。与此同时,核心取向偏离、隐私安全威胁、媒介衰减效应等消极因素也不容忽视。
Since the mobile internet era , the rapid development of information communication technology , the media inten-sification ,together with the promotion of governments , young people tend to adopt more mediated means to get participa-ted in sports. The needs for socialization , digitalization,ritual behaviors and communication have become more and more important. The mediated sports participation is important for promoting sports particitional Fitness Program, tt can also help the participants seek for their values and communicate with each other, foster sports groups,and develop sports industry etc. threat to the security and privacy and attenuating effect of the media should not be neglected. Meanwhile,problems such as deviation,privacy safety threat and mediated effect should not beneglected.
作者
黄启龙
邓星华
HUANG Qilong;DENG Xinghua(School of P.E. , South China Normal Univ. , Guangzhou 510006 , China)
出处
《武汉体育学院学报》
CSSCI
北大核心
2017年第11期25-29,共5页
Journal of Wuhan Sports University
基金
国家社会科学基金项目(13BTY005)
关键词
运动参与
媒介化
移动互联网
全民健身
sports participation
media
mobile internet
national fitness
