摘要
汽车经销商既是汽车销售者,也是提供汽车维修、保养和二手车翻新的服务商。本文以汽车经销商的绿色行为模式为研究对象,探讨经销商在日常运营过程中的绿色行为,根据相关的方法和理论指导,结合对汽车经销商绿色行为管理及绩效评估的实践,构建经销商的绿色绩效综合评价体系。主机厂可以根据评价结果,有针对性地制定提升经销商绿色度的方案。
Auto Dealers are ear sells, but also provide car repair, maintenance and second -hand car renovation services. The paper takes the green behavior of auto dealers as examples to discuss its green behavior module in daily operation processes. And according to relevant theory and method guidance, combing with the practice in the green behavior management and performance evaluation of auto dealers, a set of green performance evaluation system is established. Based on the dealers＇ score in their capability assessment, the manufacturers can targetedly to work out plans for effectively enhancing their dealers＇ green degree.
出处
《环境与可持续发展》
2015年第4期88-91,共4页
Environment and Sustainable Development
关键词
汽车经销商
绿色行为
绩效评价
Auto Dealers
Green Behavior
Performance Evaluation
