摘要
分析高校学生组织建设过程中存在的几方面问题,基于品牌三个维度的视角,结合组织建设过程中组织定位、文化制度、宣传方式、活动开展四方面内容,构建学生组织品牌化培育策略,探索高校学生组织科学建设的有效途径,并通过实证研究验证策略的有效性。
based on the view angle of three dimensions in brand, the content of the four aspects in the process of the construction of students＇ organizations, including tissue localization, culture and institutional, propaganda way and activities, the paper analyzes several problems in the process of the college students＇ organization construction, builds the branding cultivation strategy of students＇ organizations, explores the effective ways of the scientific construction of college students＇ organization, and verifies the validity of the strategy through empirical research.
出处
《江西科技师范大学学报》
2015年第3期93-98,共6页
Journal of Jiangxi Science & Technology Normal University
关键词
学生组织
品牌化
培育策略
students＇ organizations
branding
cultivation strategies
