摘要
本文以黄山风景区为案例地，在以往研究文献的基础上，构建了黄山景区游客重游意愿结构方程模型，对游客重游意愿的影响因子进行探讨．研究发现：1）地方依恋和满意度对黄山景区游客的重游意愿有直接显著的正向影响．其中地方依恋对游客的重游意愿正向影响的直接效应最大．2）风险规避对该景区游客的重游意愿具有显著的反向影响．3）旅游偏好和自我发展动机对该案例地游客的重游意愿没有直接显著的影响．
By building structural relationship model,we use confirmatory factor analysis methods to analyzeinfluence and operational mechanism of tourists in Huangshan mountain .The results are shown as follows.1）Bothof place attachment and tourists’satisfaction have direct impacts on the tourists’revisit intention,which placeattachment has the greater impact.2）Avoiding risk has the reverse impact on the tourists’revisit intention.3）Neither the tourists’preferences nor the motivations for the self -development have no impacts on the revisitintentions.
出处
《山东师范大学学报（自然科学版）》
CAS
2015年第1期105-109,共5页
Journal of Shandong Normal University(Natural Science)
关键词
黄山景区
游客
重游意愿
影响因子
Huangshan mountain
tourists
revisit intention
effect factors
