摘要
大学生作为旅游市场一个特殊的消费群体,具有较强的判断力和选择性。大学生时间充裕,可支配收入少,但比较稳定,信息收集能力强,主要以结伴自助游为主,因此大学生旅游市场广阔。大学生旅游动机强烈,出游时间以中短期为主,出游花费少。通过问卷调查,得出大学生群体其情感因素倾向于选择自然风光及休闲度假类旅游点,对红色旅游具有排斥心理,异域特色的景观为备选方案,旅游消费过程中不在意物质享受。
As a special consumer group of tourism market, college students have strong judgment and selectivity. They have plenty of time and less disposable income. But the income is relatively stable. They have strong information gathering ability and often opt independent travels with companions. In this connection, the travel market for college students has great potential. College students have strong travel motivation. They usually take middle or short term tours with less travel spend. A questionnaire survey shows that college students are willing to choose natural scenery and leisure tourist spots. Red tourism is rejected. Exotic landscape is an option. And they care less about creature comforts in the consumption process.
出处
《商业经济》
2015年第5期79-81,共3页
Business & Economy
关键词
大学生
旅游市场
感性因素
分析研究
college students
tourism market
perceptual factors
analysis
