摘要
文章以在西安三所高校现场采集到的第一手意愿性数据为基础,构建了一个二元Logistic离散选择模型,分析了影响大学生选择无景点旅游的影响因素,认为大学生的就读专业、来自于何地、旅游花费来源、月生活费、年旅游次数等因素显著影响其选择无景点旅游的概率.这对于我国今后无景点旅游的发展,特别是针对大学生旅游市场的拓展具有重要指导意义.
With the tourism market gradually developing and the growth of tourist experience,non-scenic-spot travel becomes a new travel way of pursuiting the personalization.In this paper,based on the first-hand data of sampling survey collected from the survey in universities in Xi＇an,a Logistic Dispersed Choice Regression Model is constructed to analyze the affecting factors that influence university students tourists＇toward the non-scenic-spot travel.The study shows that tourists＇ professionals,the hometowns,the source of travel cost,monthly living expenses,travel times ineach year are probability that affects tourists＇toward the non-scenic-spot travel remarkabely.This is of instructive significance to the development of non-scenic-spot travel in China,especially for the expansibility of the university students＇tourism market.
出处
《曲阜师范大学学报（自然科学版）》
CAS
2011年第2期103-108,共6页
Journal of Qufu Normal University(Natural Science)
关键词
离散选择模型
大学生
无景点旅游
Dispersed choice model
university students
non-scenic-spot travel
