摘要
由于发展跨境贸易B2C出口业务可以为中小型外贸企业增加利润空间、提高企业海外知名度和锻炼外贸人才,因此吸引了大量中小型外贸企业纷纷发展此类业务。但是,在这些企业发展B2C出口业务时需要面对诸多问题,如电子商务平台、物流、第三方支付平台、报关、收汇、税收、信用等。随着国家相关政策的出台,中小型企业迎来了飞速发展B2C出口业务的机遇。在此背景下,企业可以通过实施品牌战略和差异化战略发展B2C出口业务,同时也必须重视企业自身网站的建设。
As the development of the cross - border trade B2C export business can increase the profit space, improve business visibili- ty and exercise talents of foreign trade, a large number of small and medium- sized foreign trade enterprises have such business development. But they must face many problems, including e- commerce platform, logistics, the third party pay- ment platform, customs clearance, receipt, taxation and credit, etc. With the introduction of national policies, small and medium- sized enterprises now have the opportunities of rapid development of B2C export business. They can implement the brand strategy and differentiation strategy to develop B2C export business. Also they should pay more attention to the construction of enterprise website.
出处
《企业经济》
北大核心
2015年第5期75-78,共4页
Enterprise Economy
基金
河南省政府决策招标课题"河南城市形态与产业空间布局关系研究"(批准号:2013B327)
关键词
中小型外贸企业
跨境电子商务
B2C
small and medium - sized foreign trade enterprise
cross - border trade
B2C export business
