摘要
以在中小企业板上市的110家广东省企业为样本,将技术创新分为技术创新投入和技术创新产出,对技术创新、营销能力、技术创新和营销能力的匹配与企业绩效的关系进行研究。研究结果表明,企业除了通过对技术创新投入和营销费用投入提升绩效外,同时应该考虑技术创新投入与销售人员比的交互作用对企业绩效的促进。
In this paper, 110 Guangdong enterprises listed in the SME board are used as samples and technical innovation is divided into the input and output dimensions to study the effect of technical innovation, marketing capabilities and their interactions on corporate performance. Results indicate that investments in technical innovation and marketing expenses im- prove the corporate performance. Moreover, the interactions between technical innovation inputs and sales personnel propor- tion also improve it.
出处
《科技管理研究》
CSSCI
北大核心
2015年第9期110-114,共5页
Science and Technology Management Research
关键词
技术创新
营销能力
企业绩效
交互作用
technological innovation
marketing capabilities
firm performance
interaction effect
