摘要
近些年来,会展旅游发展迅速,发展优势独特,由此吸引了越来越多学者的关注和研究。"世园会"的举办将为唐山的发展带来前所未有的机遇,同时也会带来众多的挑战。在"首都经济圈一体化"的国家战略眼光下,以"世园会"的举办为背景,对唐山会展旅游发展条件进行SWOT分析。在此基础上,通过构建TOWS矩阵以提出相应的策略,研究结果可为唐山市会展旅游的发展提供借鉴性参考。
In recent years, the rapid and unique development advantage of MICE tourism, has attracted more and more attention and research from academic experts.＂World Horticultural Exposition＂is expected to bring unprecedented op-portunities, as well as challenges, for the development of Tangshan city. Under China＇s strategic plan of＂Integration of Beijing Economic Rim＂and the background of holding＂World Horticultural Exposition＂, this paper carries out a SWOT analysis for the development of MICE tourism in Tangshan, and then constructs a TOWS matrix to put forward some cor-responding strategies, which are supposed to be conducive references for the development of MICE tourism in Tangshan city.
出处
《顺德职业技术学院学报》
2015年第2期26-30,共5页
Journal of Shunde Polytechnic
基金
新疆软科学项目(201342101)
新疆财经大学研究生科研基金项目(cdyjk2014038)
关键词
唐山市
会展旅游
战略
Tangshan city
MICE tourism
strategy
