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鞍山市体育旅游发展的SWOT分析

SWOT Analysis of the Development of Anshan Sports Tourism
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摘要 体育旅游是将体育与旅游相互融合渗透的一项新兴产业,是一种新的休闲健身方式.运用文献资料和SWOT分析等方法,对鞍山市体育旅游发展的优势、劣势、机遇和障碍进行分析,旨在为鞍山体育旅游发展提出合理的对策与建议. Sports Tourism is a new industry of combining sports and tourism and a new way of fimess. By usingdocument and based on the SWOT, this paper analyzes the advantages and disadvantages and opportunities and challenges in developing it aiming to provide reasonable countermeasures and suggestion. The results show that Anshan has the natural internal advantages as well as disadvantages and faces a good external chance and threat. It is suggested that Anshan sports tourism be established in the bigger environment of Liaoning sports tourism and Anshan city, thus to explore a characteristic way of soorts tourism of Anshan city.
作者 张金英 张波
出处 《鞍山师范学院学报》 2013年第4期69-73,共5页 Journal of Anshan Normal University
关键词 SWOT 鞍山市 体育旅游 发展策略 SWOT Anshan Sports tourism Development strategy
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