摘要
将质量功能展开(QFD)与合作博弈理论相结合,提出一种汽车产品顾客满意度和成本优化设计的新方法.该方法主要包括:通过市场调查和QFD分析,获取顾客需求并转化为技术需求,建立顾客满意度水平评价模型;再通过确定博弈方、博弈效用和博弈策略分组,将顾客满意度和成本的多目标优化问题转化为合作博弈理论模型;然后采用联盟博弈的Shapley值法求解最优值.最后,通过某汽车车门开发示例计算与传统方法进行对比,验证了本文所提出方法的有效性.
Based on the QFD method and cooperative game theory, a new vehicle conceptual optimization design method for cost and customer satisfaction was proposed. First, the requirements of customers gained via market investigation were converted into technical requirements by QFD analysis, and a customer satisfaction index model was built. Second, by identifying the players and the payoff functions and grouping the players strategies, the multi-objective-optimization problem of the new product design was converted into the cooperative game theory model. Subsequently, the Shapley value method of coalitional gaming was used to calculate the optimized solution. Finally, the result obtained with the Shapley value method and that with the traditional methods were compared, and the effectiveness of the proposed method was verified
出处
《上海交通大学学报》
EI
CAS
CSCD
北大核心
2015年第4期506-512,共7页
Journal of Shanghai Jiaotong University
基金
国家自然科学基金资助项目(51175340)
关键词
合作博弈
质量功能展开
顾客满意度
SHAPLEY值
cooperative game
quality function deployment（QFD） ~ customer satisfaction
Shapley value
