摘要
高级别旅游景区逐渐成为代表区域旅游发展水平的符号,其产生的品牌效应,不仅提高了游客到访率和重游率,还带动区域旅游经济的发展。本文从省际分布特征出发,以全国旅游百强景区和5A级景区为样本,构建了品牌景区形成系数方程,分析了内、外因素对形成品牌景区的影响。结果发现:(1)以高级别的5A级景区为基础,百强景区为对象,不同省份的品牌景区形成率差异较大,中部省份和部分西部省份品牌景区正在崛起;(2)以人口密度、人均GDP、交通区位为关键指标构建品牌景区形成率系数方程,定量分析了单因素和综合因素对品牌景区形成率的影响,其中,交通可达性和人口密度的边际贡献最大,分别是0.35和0.27;(3)根据形成率、旅游市场占有率、区域外部环境等指标,发现长江三角洲、京津冀、珠江三角洲三区构成中国旅游的地理枢纽。本研究为通过外部条件促进品牌旅游景区形成,以及从宏观上认识我国旅游的地理枢纽及空间分布格局提供了理论依据。
High level tourist attractions tend to generate band effect that enhance the rate of visit and revisit, stimulate the development of regional tourism economy, to representative of the essence of tourism, to become regional tourism symbol. However, not all tourist attractions will become the regional symbol, which have the global influence and prestige will be. In this research, according to 2011 data to creates the internal and external factors impact on high level tourist attraction model （IE Model）, the National 5A Grade Scenic Spots and the Chinese Top 100 Scenic Spots （CTHSS） as the research object, to explore the relationship between brand formation rate and high level tourist attraction＇ s formation coefficient equation, the results as follow. First of all, the model divided into 2 factors, the internal factor and the external factor. The internal factor in- volved in tourism resources and market attractiveness, in order to quantitative analysis, the research establish the brand formation rate ,which is the number of National 5A Grade Scenic Spots divide by the number of CTHSS. The National 5A Grade Scenic Spots is the highest level in China＇ s tourist attractions so far as is known, the standard based on the ＇ goverument-leading＇ , the CTHSS as tourist number to criteria, it based on ＇ market-oriented＇. The essential of brand formation rate is looking for the different between the ＇ government-leading＇ and the ＇ market-ori- ented＇. The external factors are more supply system, it is the place that complicated than internal factor. The tourist attractions as core part of the tourism pay more attention on group behavior than individual behavior, as a result, three variables were selected to evaluate the external factor. （ 1 ） The population density, to evaluate potential origin region that around in tourist attractions. （2） GDP per capita, to measure the local economic development. （3） Traffic ac- cessibility index, to calculate the tourist attractions location and acc
出处
《经济管理》
CSSCI
北大核心
2015年第4期116-125,共10页
Business and Management Journal ( BMJ )
基金
国家社会科学基金项目"新时期国内旅游的抗周期性及经济效应研究"(12BJY131)
关键词
中国旅游
品牌景区
形成系数方程
地理枢纽
China tourism
high level tourist attraction
formation coefficient equation
geographic hub
