摘要
作为文化产业重要一翼的旅游业在石家庄市的经济生活中日益受到重视。石家庄市旅游资源较丰富,但缺少整体规划与合理宣传,因此,始终没有开发出不同层级的品牌性旅游景区,没有打造出一个城市文化品牌,严重影响了石家庄市旅游业的发展。文章认为,要使石家庄市旅游业实现跨越式发展,应该以打造城市文化品牌为前导,以开发品牌景区为突破口,实施旅游产业开发与发展的整体战略。
As an important part of cultural industry,tourism industry is well regarded in Shijiazhang.Shijiazhang's tourism resources are abundant,but Shijiazhang doesn't make deep development of the tourism resources and has no well market strategy,so there hadn't been different tourism place brands in Shijiazhang.These facts make against Shijiazhang's tourism industry development Therefore,for developing tourism industry,we should implement double-quickly development,create featured city culture brand and famous tourism place,so as to promote the development of tourism in Shijiazhuang.
出处
《改革与战略》
2012年第10期101-104,共4页
Reformation & Strategy
基金
河北省社科联民生调研课题"以深化文化体制改革为契机大力发展我省文化产业对策研究"(项目编号:201101116)的研究成果
关键词
文化产业
旅游
文化品牌
品牌景区
cultural industry
tourism
cultural brand
tourism place brand
