摘要
体育报道绝不是价值无涉的话语场,必然折射着各国的意识形态主张,成为话语权争夺的主战场。从总体上看,我国体育报道大力传播和弘扬了国家的主流意识形态,巩固了社会主义意识形态的主导地位,《新闻联播》南京青奥会报道就是一个例证。认同的建构、意义的渗透、景观的再现是各国体育报道中意识形态传播的一般策略,我国体育报道也要积极运用这些策略,以提高体育报道中主流意识形态传播的效果。
The sports report is not a discourse field without values. It inevitably reflects the ideological views of various countries and becomes the main battlefield for discourse power. Generally speaking, the sports reports Of our country vigorously spread and carry forward the national mainstream ideology. The CCTV News of Nanjing Youth Olympic Games is just one case. Identification construction, meaning infiltration, and scene representation are the major strategies to spread ideology in sports news reports in many countries. Therefore, we have to actively implement these strategies in the Chinese sports reports in order to improve the spread effects of mainstream ideology.
出处
《廊坊师范学院学报（社会科学版）》
2015年第1期93-96,共4页
Journal of Langfang Normal University(Social Sciences Edition)
基金
安徽省教育厅人文社科项目"我国体育报道中的意识形态问题研究"(SK2013B225)
国家社科基金项目"当代中国马克思主义意识形态话语体系研究"(13BZX010)
2014年安徽省高校优秀青年人才支持计划项目
关键词
体育报道
青奥会
主流意识形态
传播
sports report
Youth Olympic Games
mainstream ideology
communication
