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基于模糊综合评价法的网络文化产业价值评估体系的构建 被引量:1

Construction of value evaluation system of network culture industry based on fuzzy comprehensive evaluation method
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摘要 网络文化产业注定是一个黄金产业,它的发展潜力有目共睹,各国各地区都在加大力度发展这个产业,但目前对于网络文化产业的价值评估还处于起步阶段,尚没有一套科学合理的评价标准.以江西省为例构建了一套网络文化产业价值评价指标体系,结合网络文化产业的特征,选用模糊综合评价法作为网络文化产业价值评估方法,并给出了详细的评价步骤. The network culture industry is bound to be a gold industry,whose development potential is obvious for all of us. Most of the countries and regions are making their efforts to develop this industry,but presently it is still in the infancy period to assess the value of network culture industry,for there is no set of scientific and reasonable evaluation standard yet. In this paper,Jiangxi Province is cited as an example to construct a cultural industry value network evaluation system. We combine the characteristics of network culture industry,use fuzzy comprehensive evaluation method as the value of network culture industry evaluation method,and present a detailed evaluation procedure.
出处 《南昌工程学院学报》 CAS 2014年第6期65-68,73,共5页 Journal of Nanchang Institute of Technology
基金 江西省艺术科学规划课题(YG2011063)
关键词 网络文化产业 模糊综合评价法 价值评估 network culture industry fuzzy comprehensive evaluation method value assessment
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