摘要
将新媒体营销与传统媒体营销方式进行对比分析,指出了新媒体营销的优势,探讨了在新媒体环境下服装品牌营销的新思路,为服装品牌如何在新媒体时代下实现精准化,正确把握发展契机,结合自身发展状况整合媒体营销,满足消费者需求提供指导。
The advantages of social media were pointed out from the comparation of the new and classical media.The new ideas of the clothing brand marketing were discussed.It provided the fashion brand some guidance for the accurate,grasping the development opportunity and meeting consumer′s demand under the background of the social media.
出处
《纺织科技进展》
CAS
2015年第1期67-70,共4页
Progress in Textile Science & Technology
