摘要
如何提升电子商务的创新能力成为其进一步发展的核心问题.大学消费群体对商品和服务的需求多具有明显空间依赖性的特点,而且因在学校周围的商店具有多、杂、变化快等特点,为消费者及时提供位置信息尤其相关地图定位信息也非常重要,而目前传统电子商务未能很好地满足这些要求而导致其应用受到限制.以湖南科技大学周围店铺为研究对象,应用计算机技术和网络技术,结合地理信息技术,采用O2O电子商务模式进行电子商务平台的研究与开发,具有很强的针对性和实用价值.通过设计基于地理信息服务的校园O2O电子商务系统,丰富了电子商务系统的理论与应用.
How to enhance the development. There are a lot of shops quickly, and the goods and services therefore, very important to provide innovation ability of e-commerce has become a core problem for its further around a university campus, and goods or services they provide often change provided have obviously the characteristics consumers the location information especial1 of spatial dependence. It is, y the location information on relevant map in time. While the traditional e-commerce has failed to meet these requirements and then its application is limited. Taking the shops around Hunan university of science and technology as a case study, O2O e-commerce model was adopted to research and develop the e-commerce platform. At the same time, The computer technology and network technology were used, also geographical information technology was combined with the research had very strong pertinence and practical value. Through designing the campus O2O e-commerce system based on geographic information service, the theory and application of e-commerce system was largely enriched.
出处
《湖南科技大学学报（自然科学版）》
CAS
北大核心
2015年第1期57-61,共5页
Journal of Hunan University of Science And Technology：Natural Science Edition
基金
国家自然科学基金资助项目(41301420)
地理空间信息技术国家地方联合工程实验室开放基金资助项目(2014GISNELJJ002)
