摘要
在能源紧缺与环境污染双重压力下,新能源汽车产业成为全球产业转型升级的重要领域。本文通过对新能源汽车产业发展的全面审视,基于消费者购买行为视角提出了影响消费者采纳新能源汽车的四类主要影响因子,包括产品质量因子、消费者价值取向因子、使用成本因子以及群体影响因子。在此基础上,文章针对四类影响因子以及产业发展现状,提出可以通过基于产品全生命周期的政策扶持、加大研发投入、公共采购以及规范信息发布制度等措施来营造新能源汽车产业市场的发展环境。
In the energy shortage and environmental pollution dual pressures, new energy automobile industry has become an important field of global industrial transformation and upgrading. Through a comprehensive review of the developmenl of new energy automotive industry, based on the initial buying behavior perspective,four main influencing factors impacting on consumer have been discovered, including product quality, consumer value orientation, cost and population factor. For the four factors and the status of industrial development, the measures are proposed, including policy-based product lifecycle support, increasing R ＆ D investment and public procurement and regulatory information dissemination system, to create a new energy automotive industry market development environment.
出处
《价值工程》
2015年第10期224-228,共5页
Value Engineering
基金
武汉市软科学项目"提速‘工业倍增’计划
加快建设国家先进制造业中心研究(2013040906104340)"
中南民族大学2013研究生学术创新基金项目2013sycxjj113
关键词
新能源汽车
产业结构
消费者采纳
发展对策
new energy vehicles
industrial structure
consumer behavior
development countermeasures
