摘要
为改善持续恶化的环境,各国政府竞相出台激励措施鼓励消费者使用节能环保汽车。从2009年开始,我国各级政府也相继出台多项补贴政策鼓励消费者购买新能源汽车。针对这些政策的实施效果,通过问卷调查和分析发现:环保意识对购买动机的影响不显著,相反,影响购买动机最显著的是政府补贴政策,其次是产品价值,最后是产品认知,购买动机对购买意愿有显著的影响;政府补贴政策对产品认知、产品价值和购买动机的关系都存在调节作用。
The SEM method is adopted to study the factors influencing consumer behavior in purchasing the green car. The empirical results show that environmental awareness has no significant impact on purchase motives. Purchase motives have a positive impact on the purchase desires. The impact of subsidy policy on purchase motives is the greatest, that of product value rank the second, and knowledge of the product recognition the third. There exists moderating effect of subsidy policy among product recognition, product value and purchase motives.
出处
《西南交通大学学报（社会科学版）》
CSSCI
2013年第5期120-126,共7页
Journal of Southwest Jiaotong University(Social Sciences)
基金
十二五国家科技支撑计划资助项目(2011BA207B02)
四川省科技厅科技支持计划资助项目(2011SZ0288)
关键词
节能环保汽车
补贴政策
购买动机
环境意识
产品价值
产品认知
green car
subsidy policy
purchasing motive
environmental awareness
productvalue
product recognition
