摘要
多模态隐喻理论为隐喻学这一研究热点提供了新的视角,本文从多模态隐喻的角度来分析2014年巴西世界杯吉祥物和会徽,通过视觉模态、颜色、文字等多种模态的综合运用详细分析了2014年巴西世界杯吉祥物和会徽所体现的多模态动态构建机制,在体现隐喻意义的同时,如何通过合理协调多模态因素体现2014年巴西世界杯的理念。
Muhi-modal metaphor theory provides a new perspective for metaphor study. This paper analyzes the 2014 Brazil World Cup mascot and emblem from muhi-modal metaphor, explores the dynamic mechanism of multi-modal discourse and the meaning of multi-modal metaphor on the 2014 Brazil World Cup mascot and emblem in terms of the visual modality, color, language and other aspects, and how to embody the concept of the 2014 World Cup coordination of multi-modal factors through rational
出处
《湖北第二师范学院学报》
2014年第12期130-132,共3页
Journal of Hubei University of Education
