摘要
保护教育作为现代动物园的主要职能之一,常态化的保护教育项目的开展正是动物园这一职能的重要体现.近两年南京市红山森林动物园开发了6个动物场馆幕后之旅的常态化教育项目,以澳洲区幕后之旅为例,通过对2014年4～7月的活动参与者进行问卷调查,对教育项目进行评估.结果显示此类教育项目切合当下亲子游的市场需求,对于影响常态化教育项目初期的正常开展的主要因素有市场推广、项目内容和师资力量.其中市场推广效果较好的是朋友推荐和网络宣传;项目内容中受欢迎程度较高的是亲近动物或动物相关内容;关于项目形式幼儿（4～6岁）偏好游戏互动环节而小学低年级（7～9岁）偏好动物故事环节.
Conservation education is an important function of modern zoos. In 2013 -2014, six conservation education projects based on ＂Behind -the -Scenes＂ educational programs were developed at Nanjing Hongshan Forest Zoo. We used questionnaires to evaluate the programs from April to July 2014. The educational programs were in line with family tour market demands. Three factors influenced the development of the early conservation education projects, including market- ing promotion, program content and teachers. We found that market promotion was most effective when it resulted from the recommendations of friends or from propaganda on the internet. The program content focused on being close to animals or describing animals proved to be most popular. On the form of the program, children 4 -6 years of age preferred games but children 7 -9 years of age preferred stories about animals.
出处
《野生动物学报》
2014年第4期475-479,共5页
CHINESE JOURNAL OF WILDLIFE
关键词
动物园
常态化
保护教育项目
Zoo
Normalization
Conservation Education Project
