摘要
邮轮旅游发展潜力巨大,海南政府关注邮轮旅游发展。侧重海南邮轮旅游发展策略研究,通过SWOT分析探讨了海南发展邮轮旅游的优势、劣势及面临的机遇与挑战;此外,根据分析结论,借鉴国内外经验,分别运用优势—机会(SO)战略、优势—挑战(ST)战略、劣势—挑战(WT)战略和劣势—机会(WO)战略提出相应发展对策,从而使得对策更具有针对性和可操作性。
The cruise tourism has great potential, so Hainan government pays much attention to it. The article focuses on enhancing the competitiveness of cruise tourism in Hainan. First of all, the article assesses Hainan＇ s conditions by SWOT analysis. Furthermore, based on the analysis results, Hainan＇ s situation and foreign and domestic experiences, the article applies SO strategy, ST strategy, WT strategy and WO strategy to makes suggestions to Hainan＇ s cruise tourism development.
出处
《海南广播电视大学学报》
2014年第4期72-79,共8页
Journal of Hainan Radio & TV University
基金
海南省哲学社会科学规划课题"海南邮轮旅游竞争力国内外比较研究"(编号:HNSK14-21)阶段性成果之一
