摘要
江苏省特色农产品品种丰富,为电子商务的发展提供了充足的货源,江苏地区的农产品电子商务呈现供销两旺的态势。缺乏强势农产品品牌,农产品物流不够成熟等因素成为江苏特色农产品电子商务发展的制约因素。重视特色农产品的品牌建设、创新农产品电子商务交易模式、加强涉农电子商务人才的培养等都能提高农产品的电子商务发展水平。
The abundant special agricultural product varieties in Jiangsu province provide sufficient supply of goods for the growth of e-commerce. As a result, online supply and sales of agricultural products in this region is booming. However, the e-commerce is still re-stricted as there is no advantageous brand and the logistics of agricultural products is not well developed. The e-commerce could be pro-moted by forging special agricultural product brands, innovating e-commerce transaction modes, and building a strong talent pipeline.
出处
《商业经济》
2014年第23期65-66,共2页
Business & Economy
基金
江苏省教育厅2012年度高校哲学社会科学研究指导项目(2012SJD630092)
江苏省高等学校大学生创新创业训练计划一般项目(201312684010Y)
关键词
江苏省
特色农产品
电子商务
现状
策略
Jiangsu province
special agricultural product
e-commerce
status quo
strategy
