摘要
山西由于独特的自然地理条件,成为我国特色农产品大省,省外消费者对山西特色农产品需求巨大。但在山西境内,特色农产品并未给山西带来经济效益。如何摆脱山西特色农产品的困境,加快山西经济发展,解决之道就是将山西特色农产品引入电子商务,从消费者角度看特色农产品电子商务的发展。特色农产品电子商务的发展及普及将会带给农户更多的收益,也会使消费者生活更加便利。
This paper is about development of distinctive agricultural products e-commerce from view of consumer.Distinctive agricultural products e-commerce development and popularization will bring farmers more income,and consumers＇ life will change to be more convenient.While the distinctive agricultural products e-commerce in Shanxi has slow development which results from many factors.Therefore,only by breaking the bottlenecks,will distinctive agricultural products e-commerce be developed rapidly.
出处
《山西农业大学学报（社会科学版）》
2011年第1期68-71,共4页
Journal of Shanxi Agricultural University:Social Science Edition
关键词
消费者
特色农产品
电子商务
Consumers
Distinctive agricultural products
E-commercee
