摘要
针对目前国内地铁导向标识形态设计中所存在的文化缺失、设计趋同等问题,指出将地域文化特色融入产品形态设计中的必要性与重要意义,以产品形态语意为理论基础,从产品形态的色彩、文字、图形符号和造型等不同要素归纳总结出将地域文化融入广佛地铁导向标识形态设计中的设计方法,力求对改善城市地铁环境、塑造城市特色形象起到一定的作用。
In order to solve the current domestic metro guiding signs form design problems of cultural drawback and design convergence, the necessity and significance of melting regional culture into product form design were proposed. Taking product semantics as the theoretical foundation, the design methods were put forward mainly from the color, text, graphic symbols, shape and other different factors of product form design, trying to improve the urban metro environment and shape the image of the city.
出处
《价值工程》
2015年第5期11-13,共3页
Value Engineering
基金
广东省教育部产学研项目(2012B091100446)
关键词
产品形态语意
地域文化
地铁导向标识
product form semantics
regional culture
metro guiding signs
