摘要
本文介绍了烟台大樱桃市场规模及地域覆盖面较小的基本现状,针对其营销策略过于简单及流通模式落后的问题,提出网络销售模式多元化、商务平台专业化、保障物流资金及加大品牌宣传等合理化建议,对促进烟台大樱桃的国内外贸易发展具有积极的意义。
This article introduced the limited market scale and geographical coverage of Yantai Cherry. In allusion to its simpler marketing strategy and poor circulation pattern, rational proposals such as the diversified network selling models, the specialization of e-commerce platform, ensuring the funds of logistics and increasing brand awareness were put forward, which had positive significance to promote the domestic and foreign trade development of Yantai Cherry.
出处
《农业网络信息》
2014年第11期69-71,共3页
Agriculture Network Information
基金
中国农业大学(烟台)urp资助项目
关键词
烟台大樱桃
网络营销
发展建议
Yantai Cherry
network marketing
development suggestions
