摘要
女性经济既有别于一般所称的实物经济或实体经济,也有别于所谓的虚拟经济,其实质是一种新型的人群经济形态,具有独特的本质特征。从发展趋势观察,职业女性对经济的贡献率呈现上升态势、服装与美容占据女性个人消费半壁江山、消费情感化取向带来感性元素多样化、当代女性消费行为出现全新动向、网购从时尚演变为女性群体消费习惯、女性网民移动互联演绎经济新潮。就应对策略而言,需不断满足女性消费的心理需求、持续开发适合女性需求的产品与服务、切实优化女性网络社区口碑传播、巧妙利用大数据深挖女性网民潜在需求、全面强化促进女性经济发展的公共政策。
Unlike substantial economy or virtual economy, female economy is in fact a new economic form with group features. In the perspective of development, professional women are contributing more and more to the consumer economy, with costumes and cosmetics being half of their personal consumption and with various emotional orientations in their consumption. Online shopping turns from a fashionable attitude into a consumption custom for numerous females, who are ushering in new trends of consumption. Therefore, it is necessary to constantly satisfy the psychological needs of female consumers, offer suitable products and services to them, and explore the potential desires of female cybercitizens through cyber - media and data with workable public policies for promoting the development of female economy.
出处
《云南民族大学学报（哲学社会科学版）》
CSSCI
北大核心
2015年第1期66-74,共9页
Journal of Yunnan Minzu University(Philosophy and Social Sciences Edition)
基金
四川省社会科学重点研究基地文化产业发展研究中心资助项目“信息消费的四川路径研究”(项目编号:WH-CY2014A2)
四川网络文化研究中心资助项目“加强和改进网络内容研究”(项目编号:WLWH14-32)
2014年浙江省宁波市政府第二批决策咨询课题“基于互联网的新型经济发展趋势与对策研究”(项目编号:J14-B6)阶段成果
关键词
女性经济
发展趋势
应对策略
female economy
development trend
measures
