摘要
自媒体的蓬勃发展,使得高校的宣传工作面临着机遇和挑战。以自媒体为平台,公众,特别是大学生对获取舆论信息有了更加便捷的条件,同时获取的信息也更加多元。文章旨在探讨自媒体背景下,高校实现正面舆论建构的途径。文章认为,建构校园舆论需要转变传统的舆论引导观念,及时把关,化育涉及高校话题的意见领袖以及加强对高校学生的媒介素养教育。
The booming time of we-media making the propaganda work in the colleges faced with opportu-nities and challenges.Based on the platform of we-media,public,especially college students have a more convenient access to public information,while the information also is more diverse.The paper aims to ex-plore the ways to achieve the construction of positive public opinion in the colleges under the background of we-media.The paper argues that construction of the campus public opinion needs to change the traditional conception guiding public opinion,Timely checks,Genesis the related college topic opinion leaders,and strengthen media literacy education to college students.
出处
《无锡职业技术学院学报》
2014年第6期20-23,共4页
Journal of Wuxi Institute of Technology
基金
江苏省高校哲学社会科学资助课题(2013SJB860011)
关键词
新媒体
自媒体
高校
舆论建构
new media
We-Media
universities
public opinion construction
