摘要
针对互联网的小世界及无标度网络等特性建立Multi-Agent(多主体)网络口碑传播模型,并加入了主动治理参数,利用NetLogo模拟软件开发了基于多主体模型的全新模拟程序SNOW(Spreading of Negative Online Word-of-mouth),模拟分析了在各种不同网络环境和传播模式环境下的负面口碑治理的统计特性。结果表明,负面口碑在规则网络和小世界网络中的传播谱特性分别与网络规模、结构以及网络社区的成熟程度紧密相关。
This paper establishes a multi-agent model on the spreading and governance of online negative word-of-mouth and examines the differences between the spreading and governance mechanism between regular network and small-world network. Simulation results show that the spreading and governance characteristics in different networks can be affected by the network size and structure, maturity of the community, etc.
出处
《复杂系统与复杂性科学》
EI
CSCD
北大核心
2014年第4期23-28,91,共7页
Complex Systems and Complexity Science
基金
国家自然科学基金(71102089)
辽宁省博士启动基金(20131008)
关键词
多主体建模
规则网络
小世界网络
负面口碑
治理机制
multi-agent modeling
regular network
small-world network
negative word-of-mouth
governance mechanism
