摘要
正在开发建设中的郪江古镇具有旅游资源丰富、文化要素鲜明等优势,同时也面临着基础设施薄弱、开发较晚,旅游市场竞争激烈等困境,在"大文化观"创新的视野下综合RLMS和SWOT分析工具,对郪江古镇的资源、区位、市场进行横向、纵向的分析,有助于了解郪江古镇的营销环境,制定出适宜郪江古镇旅游发展的策略。
Rich tourism resources an d distinct cultural elements are the advantages of Qijiang, an an-cient town which is being developed and constructed now. Meanwhile, it is also in face of the dilemmas of its weak infrastructure, later development, and intense competition in tourism. Through synthetic analysis to the resource, geographical position and market of Qijiang with analytic tools of SWTO and RLMS under an inno-vative horizon of “great cultural viewpoint”, this paper tries to explain the marketing environment and find out the appropriate strategies for the tourism development in Qijiang.
出处
《乐山师范学院学报》
2014年第11期56-59,86,共5页
Journal of Leshan Normal University
基金
四川省教育厅重点课题"古镇旅游的‘大文化观’创新与可持续发展研究"(项目编号:13SA0227)
关键词
大文化观
郪江古镇
旅游
Great Cultural Viewpoint
Qijiang Ancient Town
Tourism
