摘要
文章以汶川县水磨古镇为例分析了古镇旅游的现状和出现的问题,并针对性地提出开发潜在资源,增强吸引力;开发冬季旅游项目,减小季节差异;加强基础设施建设,提高接待能力;加大宣传力度等策略。
Taking Shuimo Town in Wenchuan County as an example, this paper analyzes the present situation of ancient town tourism and existing problems before suggesting corresponding strategies including enhancing the at- tractiveness through development of potential resources, reducing seasonal differences through development of winter programs, improving reception capacity through infrastructure construction, and exerting greater efforts on publicity.
作者
胡尧
王倩
李雪
王放
王檠堃
HU Yao WANG Qian LI Xue WANG Fang WANG Qingkun(Aha Teachers' University, Wenchuan 623002, Sichuan, Chin)
出处
《四川旅游学院学报》
2017年第3期71-73,共3页
Journal of Sichuan Tourism University
基金
阿坝师范学院学生科研重点项目"古镇旅游现状及其对策分析--以水磨古镇为例"的阶段性成果
项目编号:JXYZ201527
关键词
水磨古镇
旅游现状
问题
对策
Shuimo Town
status quo of tourism
problems
corresponding strategies