摘要
针对缺货情形下顾客的缺货反应,考虑价格折扣激励下的部分短缺量拖后以及客户需求替代行为对最优采购量和折扣定价的影响.分别对单一产品和存在需求替代的多产品两种情形,建立了拖后短缺量与折扣价格成正线性相关的多周期批量订货的混合整数规划模型.使用优化软件对模型进行求解,研究结果表明:当客户对价格更为敏感时,零售商的折扣激励措施使得短缺量拖后增多从而避免客户需求流失,增加零售商利润.从而验证了模型的有效性和科学性.
Optimal order quantity and the best discount prices considering partial backlogging and demand substitution in the period of shortage was studied in this paper. The multi-cycle EOQ model that the backlogging rate is dependent on the price discount in the period of shortage is established, and a set of examples were analyzed to show the application of the model. The partial backlogging caused of the discount that can increase the profit for saving the customers＇ demand is founded though the optimization software and the validity and scientificity of the model is verified.
出处
《辽宁工程技术大学学报（自然科学版）》
CAS
北大核心
2014年第11期1556-1559,共4页
Journal of Liaoning Technical University (Natural Science)
基金
上海市自然科学基金资助项目(12ZR1412800)
上海市教委科研创新基金资助项目(12YZ119)
关键词
部分短缺量拖后
需求替代
多周期
动态价格折扣
随机需求
partial backlogging
demand substitution
multi-cycle
dynamic price discounts
stochastic demand
