摘要
如何根据《教育部关于"十二五"职业教育教材建设的若干意见》文件要求,开展"十二五"职业教育国家规划教材选题立项建设,本文以《市场营销原理与实训教程》为例,从完善学习目标和内容,将掌握知识、技能与职业道德养成相结合;突出能力培养和营销行业岗位需要,将适应岗位与可持续发展相结合;深化产教合作,将教学内容体系与工作任务相结合;理实一体化,将理论教学与实训教学相结合四个方面进行了有益的探索。
How to execute item establishment on the national vocational teaching material program of the twelfth Five -year Plan in accordance with the document of ＇Ministry of Education：Propos-als on Teaching Material Program of the the Twelfth Five-year Plan＇.Taking the example of ＇Principle of Marketing and Training Courses ＇, the essay made a beneficial exploration on four as-pects of improving learning goals and content , combining acquisitions , skill and professional mo-rality;projecting competency cultivation and marketing position requirement , combining post a-dapting and sustainable development;integrating teaching content and working task; the integra-tion of theory and practice , combining theoretical and practical training .
出处
《陕西青年职业学院学报》
2014年第3期12-15,共4页
Journal of Shaanxi Youth Vocational College
关键词
“十二五”职业教育
国家规划教材建设
市场营销原理与实训
Vocational Education in the Twelfth Five - year Plan
National Vocational Teaching Material Construction
＇Principle of Marketing and Training Courses ＇
