摘要
通过问卷调查,本文采用因子分析的方法,揭示了重庆地区在校大学生应用传统和手机二种阅读方法的动机除了在"娱乐消遣或消磨时间"方面的动机是一致的以外,其余方面均有较大的差异。大学生传统阅读动机是以"职业发展"为主,而大学生手机阅读动机则是以"休闲"为主;在此基础上得出了结论和建议。
Through questionnaire surveys, used factor analysis, revealed Chongqing area college students＇ traditional reading motivation and mobile reading motivation. Found the big differences between college students＇traditional reading motivation in mobile reading motivation except the motive with pastime amusement; college students＇ traditional reading motivation is based on career development, but college students＇ mobile reading mo- tivation is based on leisure, on that basis, present the concolusions and the recommendations.
出处
《江苏商论》
2014年第9期26-28,共3页
Jiangsu Commercial Forum
基金
2013年度重庆市社会科学规划项目<新媒体对重庆大学生阅读行为影响研究>(项目编号:2013YBMK148)的阶段性研究成果之一
关键词
传统阅读
手机阅读
动机
大学生
traditional reading
mobile reading
motivation
college students.
