摘要
在广告世界中,虚拟角色已经成为人们文化生活的一部分,虚拟角色的使用已形成一项产业,它可以毫不费力地从一种媒体转移到另一种媒体上,并不时呈现出新的状态。因此法律除了对作者的原创作品提供保护外,还为该作品中处于不同背景的角色及该角色的姿态和个性提供保护,这使得角色商业价值能够广泛地扩张。但是给何种角色提供保护,以及提供怎样的保护,各国的司法及实践并未形成统一标准。对于这种虚拟角色的商业价值,我国称之为虚拟角色的"商品化权"。明确虚拟角色商品化权的客体,是确立虚拟角色商品化权制度的一个重要环节,能够为实际案件提供一些可供参考的标准。
In today＇s world of ＂hype＂ characters have always been part of our culture. The exploitation of characters has become a growing industry. The global commercialization of characters encounters only minimal restrictions because in reality there are no frontiers or legal barriers,other than those imposed by government,restricting the commercial exploitation of characters. Characters change effortlessly from one medium to the other and frequently assume new dimensions. This immensely expands the commercial value of the characters because it provides the character with legal protection in a variety of different settings,postures and characterizations other than those in which the creator originally depicted the character. But as to the problem of which character could be protected and how to protect,there is no universal standard. For this kind of virtual characters of commercial value,our country is called a virtual character ＂commercialization rights＂. To clear the object of virtual character commercialization rights,is an impstysny link to establish the virtual character of commercialization right system which can provide some reference to the actual case of the standard.
出处
《山西大同大学学报（社会科学版）》
2014年第4期22-25,共4页
Journal of Shanxi Datong University(Social Science Edition)
关键词
虚拟角色
卡通角色
文学作品角色
影视作品角色
商品化权
virtual characters
cartoon characters
literature role
roles of film and television works
merchandising
