摘要
随着市场经济的发展和虚拟角色的商业化运用,理论和实务界出现了一种新型权利——商品化权。目前,我国法律对其适用和保护尚无定论。虚拟角色商品化权可概括为将能够产生创造大众需求的虚拟角色及其一部或全部的确认因素进行使用或许可他人使用,以促进商品或服务销售的专有权利。分析各国对虚拟角色商品化权的应对,阐述现有法律框架下对其保护的局限性,指出虚拟角色商品化权应成为一种独立的知识产权,其具备了知识产权的共有特性,应当划入知识产权的范畴。
With the development of market economy,a new kind of right__merchandising right of the imaginary personage arise from the exertion of the imaginary personage.However,the current law of our country hasn t prescript the scope of application and the protection methods of this right.Merchandising right of the imaginary personage can be generalized it is a proprietary right that uses or offers to use the part or full parts of defined factors of the imaginary personage producing people s demand to promote the sal...
出处
《黑龙江省政法管理干部学院学报》
2008年第2期56-59,共4页
Journal of Heilongjiang Administrative Cadre College of Politics and Law
关键词
虚拟角色商品化权
知识产权
著作权
反不正当竞争
merchandising right of the imaginary personage
intellectual property right
copyright
anti-inequitable competition
