摘要
旅游学界对社会责任问题的研究多集中于旅游企业单一旅游服务主体,而对其他旅游服务主体的社会责任研究涉及甚少。文章以产品层次理论为基础,分析了旅游者、旅游企业、旅游从业人员及其他合作者等多个不同的旅游服务主体,明确了旅游产品的不同层次对应的旅游服务主体,并针对不同旅游服务主体,从产品层次视角,提出其应履行社会责任的相关建议。
The research on social responsibility by the tourism academia mainly focuses on the main body of single tourism service, i.e. tourism enterprises, neglecting other main bodies of tourism service. Based on the product hierarchy theory, this paper analyzes different main bodies of tourism such as tourists, tourism enterprises and tourism employees, and other partners. It also points out that tourism products correspond to different hierarchies in the main bodies of tourism service, and puts forward suggestions on fulfilling their social responsibility.
出处
《湖南商学院学报》
2014年第4期83-89,共7页
Journal of Hunan Business College
基金
湖南软科学计划项目(项目编号:2014ZK3059)
关键词
社会责任
旅游服务主体
产品层次理论
social responsibility
the main body of tourism service
product hierarchy theory
