摘要
2013年,受我国政府严控"三公消费"的影响,高端白酒市场销售份额下滑较为明显。然而,小瓶装白酒却广受市场欢迎,在高端市场增长乏力的情况下,知名白酒厂家开始步入小酒市场。"小酒"时代如何做好小酒产品营销是研究的重点。
In 2013, by the Chinese government strictly controls the“Three consumption”impact, high-end liquor market share decline is more pronounced. However, a small bottle of white wine was well received by the market, in the case of the high-end market, weak growth, well-known liquor manufacturers started to enter the little wine market. In the“Little Wine”Time, to do a little wine product marketing focus of the study.
出处
《科技与创新》
2014年第15期111-112,共2页
Science and Technology & Innovation
关键词
小酒市场
营销方式
江小白
社会化营销
little wine market
marketing
Jiangxiaobai
social marketing
