摘要
针对当前酿酒市场环境的变化、企业为跳出传统营销的模式、应结合自身的实际、积极调整产品结构、努力提高产品品牌价值,在抓好产品本身品质的前提下,通过样板战略市杨与微博营销模式,做好招商板块的选商,集中一切优势兵力,形成企业核心产品,真正做成国内及区域内强势品牌,实施差异化竞争,加快产品整合力度,充分利用一切可以利用的客户资源、借势、借力、借网络、实现市场营销和产品影响力的快速增长。
With the changes of brewing market, the enterprises should jump out of the traditional marketing mode, adjust the structure of product, and improve the product brand value according to the situation of enterprises themselves. Through the model strategy and micro-blog marketing, enterprise should choose good marketing agency, and build the core product at all best, under the precondition of good product quality. In addition, the enterprises should make full use of usable resources, such as client and internet, to speed up product integration, to realize differential competition, to establish famous domestic and regional brand, and to realize the rapid growth of marketing and product impact.
出处
《酿酒》
CAS
2012年第6期94-98,共5页
Liquor Making
关键词
品牌品质
样板市场
准确选商
微博营销
Brand quality
model of market
Accurate selection operator
Micro-blog marketing
