摘要
在当下中国农村发展的转型期,农村科技传播模式也在发生着转型,科技传播主体已经走向了多元化。其中,"农资店"发挥了越来越重要的补充作用,反映了中国农村科技传播模式发展的新趋向,但目前并没有引起科技传播界的重视。本文以内蒙古呼伦贝尔市某旗L镇的"农资店"为个案,通过分析其科技传播功能,讨论转型期中国农村科技传播模式的特点。
With the transition of rural society, rural science communication pattern is undergoing transformation and the diversification of science communication subject has formed in China. Agricultural stores have played an important complementary role and reflected a new trend of Science Communication Mode. However, it has not received attention of the scholars in the fields of Science Communication. This paper takes Agricultural Stores ,which is in L Township in Hulunbuir, as a case to try to discuss the environment and the functions about Science Communication of them, analyze their from the perspective of Science Communication, and summarize the characteristics of Rural Science Communication Mode.
出处
《自然辩证法研究》
CSSCI
北大核心
2014年第8期86-92,共7页
Studies in Dialectics of Nature
关键词
农村科技传播模式
农资店
科技传播功能
rural science communication mode
agricultural stores
The function of fcience communication
